Our business strategy is based on the “Hedgehog Concept,” popularized by Jim Collins. In his book Good to Great, he explains what he calls the “Hedgehog Concept,” businesses committing to doing one thing and doing it well.
Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog defeats him by doing one trick: rolling into a thorny ball. Who wins?…every time?
Like the hedgehog, we developed simple, strategic concepts that we pursue with relentless consistency. We call them our Pillars of Strategy.