Core Values

At Superior and its sibling division, Westmor Industries, our core values are the guiding principles behind the decisions our employees make every day. 

They do not change from situation to situation. Instead, our principles are the rock-solid foundation of our business and a road map to employee success.

Our Core Values


We are a rigorously honest people. Said more simply– we do what we say we will do!

Long-Term Relationships

We have a strong desire to help others. Our partnerships are fostered with trust, respect and care.


Personal development is encouraged. Ideas are shared and heard.

Strong Work Ethic

Find satisfaction through hard work and accomplishment.

Pillars of Strategy

Our business strategy is based on the “Hedgehog Concept,” popularized by Jim Collins. In his book Good to Great, he explains what he calls the “Hedgehog Concept,” businesses committing to doing one thing and doing it well.

Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog defeats him by doing one trick: rolling into a thorny ball. Who wins?…every time?

Like the hedgehog, we developed simple, strategic concepts that we pursue with relentless consistency. We call them our Pillars of Strategy.

1. What can we be the best in the world at?

Customer WOW

We are a privately held company and we have a passion to help people. This gives us the best opportunity to help our customers and they appreciate it.

2. What are we deeply passionate about?


It is that “caretaker” principle that we seek to apply every day. We feel it’s important that our customer’s businesses are improved as a result of doing business with us. If we take care employees, they will take care of customers and customers will create returns for our investors.

3. What drives our economic engine?


It is what allows our company to be profitable and provide future opportunities. Through our products and processes, it is always innovation that keeps us ahead of competition. Innovation shows our willingness to learn and grow!

handshake stewardship no words